Have the draconian new laws regarding ambush marketing claimed their first victim. With BMW the official car sponsor of the Olympics does the Honda: The Power of Dreams Team go too far? Tim Crow, chief executive of Synergy – the sponsors consultancy, said “There is no doubt Honda is trying to create an association with [...]

As all you regular readers will know we’ve already done a piece about the unveiling of the Olympic torch for the 2012 London Olympics, and what a proud moment in history it was. But despite all that lovely gold there was the predictably negative British reaction. There is reason behind the design though, it’s a [...]

This morning, St.Pancras station saw the unveiling of the torch for next years Olympic and Paralympic games.  The design was won by Shoreditch pair and internationally acclaimed designers Edward Barber and Jay Osgerby. It’s triangular in shape, to symbolise the three words of the Olympic motto;  ‘faster, higher, stronger’ and to represent the three years [...]

They say that the Olympics should be about legacy as much as they are 100 metres or long jump. There’s certainly a great opportunity for some lucky Royal College of Art students to design theirs… It’s known as the greatest sporting event in the world – personally I think they forgot about the Fifa World [...]

This weeks guest blog is from crowd member Anne Katzeff The Olympics always excite, intrigue, and inspire me. I’m an athlete who’s competed in organized sports for most of my life. I used to say I was born into this life to play softball, because it was that important to me. These days, my athletics [...]