Just about every business of significant size uses a logo. In a design world full of style and color, it can be a challenge to make your work stand out from the crowd. Here are five fundamental characteristics of an excellent logo design: 1. Capture the Identity of the Business If you’re designing a logo [...]
Hold on, you’ve nearly made it to the weekend. But just to tease your brain one more time (we’re gonna celebrate) before you head off for your exciting times in the sunshine; what do Torchwood, Starflleet Academy and Omni Consumer Products have in common? I know it’s been a long week so here’s a few [...]
A good designer will always try and make their logo as effective as possible, while standing out from the crowd of course… but when their subject title contains a combination of letters and numbers, they have a real excuse to show off their creativity. And what kind of logos stay in your mind the longest? [...]
Graphic design is one thing that’s best left to the experts. But that doesn’t stop many folk from being have-a-go heroes and putting their rudimentary Photoshop skills into practice. That’s all fine and dandy if it’s your own personal blog. But with business, well, you really can’t afford to cut corners with your company’s brand [...]
Starbucks have had a bit of a spruce up after the Christmas break. The question is, is this one of those ‘new year, new me’ fad makeovers or are the purveyors of high street coffee onto a winner? Changing well known, distinctive branding for a newer design is always a massive risk. The consumer gets [...]
A guest post from crowd member Tom Actman February 11th, 2010 by Mat Dolphin As a regular reader of Michael Johnsons blog, I’m always interested to see sneak previews of upcoming Johnson Banks work. Recently he unveiled their latest project for The Pew Center for Arts & Heritage and once again I was pleasantly suprised. [...]