Good examples of branding stretch beyond a logo or a typeface. Sure, these have their place in the branding wheel but it’s the personality of a brand which really makes it memorable. When done successfully it’s something that is hard to pinpoint, but it speaks volumes to its target audience. One such brand who excels [...]

A good designer will always try and make their logo as effective as possible, while standing out from the crowd of course…   but when their subject title contains a combination of letters and numbers, they have a real excuse to show off their creativity. And what kind of logos stay in your mind the longest? [...]

It’s as embedded in everyday society as coffee, cornflakes and Coca-Cola. Except this one you don’t eat or drink…you see it when you log onto the World Wide Web each day. And it’s forever changing too. The Google Doodle is a digital chameleon, an icon that alters its form to suit whatever occasion it happens [...]

If you’re a cricket fan, you may well have been glued to your TV screens all night, as the 2011 Cricket World Cup final between India and Sri Lanka played to a conclusion. If you couldn’t give two hoots about the cricket, the whole tournament may well have passed you by. But all major international [...]

London is blessed not only with 5 international airports, but an international railway station too, connecting the UK capital with towns and cities across Europe. And hats-off to Eurostar for keeping land-travellers linked with mainland Europe for the past fifteen years. But when I read today that Eurostar has rebranded, visions of previous rebrand failures [...]

A few weeks ago we covered 5 logo design tips for have-a-go heroes. One of the key points to emerge from the piece was how designers should try to say as much as possible with a logo, whilst keeping it simple. The example we used was the Amazon logo, which pretty much consists of its [...]

Graphic design is one thing that’s best left to the experts. But that doesn’t stop many folk from being have-a-go heroes and putting their rudimentary Photoshop skills into practice. That’s all fine and dandy if it’s your own personal blog. But with business, well, you really can’t afford to cut corners with your company’s brand [...]

A Tim Boelaars logo and Tomato Kosir Typeface make it into this weeks top designs.