Worried about Christmas weight gain? Don’t be! Check out the rest of these weight gain ads from vintage site Retronaut. It’s always interesting to see how advertising can work as cultural history, and in these ads you read exactly what women obsessed over in the 1960’s. The buzzwords in these eight ads are “firm flesh” and “glamorous curves,” just like “toned” and “slim” are used today. The ads play on women’s insecurities about their weight just like today’s do, but in the opposite direction. And does the skinny girl on the beach remind you of today’s shots of anorexic starlets?