Tell us about your EnjoyLive designs.
The band started in Belo Horizonte, in August 2000 just as I arrived from Sao Paulo, in the School of Design – UEMG. That, willingly or not, was the junction of 2 designers in music. Because of that and because of the type of music we wanted to do, we were always very careful with visual concepts and the aesthetic of the band.
An amalgam of Enjoy’s symbol (kpetão) that I had developed in 2004 for the launch of our first website, attached to our faces, became an illustration of synthetic Enjoy and we were – Synthmatic. After that the band went through more changes and concepts charts always followed it. I think the most important thing about my design to Enjoy is exactly what I said about the briefing and concept. I’m already on top of everything and it’s so is much easier to create and dare. I can do pretty much whatever you want in this sense because, after spending some time on a project, participating in all steps, it is virtually impossible not to absorb the content and then let them reflected in the results.
If you had to describe your style of design in 3 words?
Eclectic, Meticulous, Overbold (I had dificulty to find those 3 words. It was a good exercise.)
If you had to pick one which would it be Music or Design?
Both have a lot of particularities and similarities. The need to be creative, careful, researcher, organized, informed, talented, skillful and proactive. And in both it’s very difficult to prove that something you do makes a difference and that you can and should make money with it. I think I’ll not have one without other. But if I had to choose, I’d be a musician. I’d like to know how I would live just composing and playing music around. But of course, the poor designer who would make my covers and arts, I’d get to him with a complicated briefing and the result would have to surprised and please me, if not … In this case I think the musician would give rise to desgin and vice versa.
Do you find it more creative to design for print or web?
The project itself and the desire to develop it is that may limit or help creation. In the case of printed works, we are stuck to the types of printing, paper and formats. But I think it is perfectly possible to develop creative pieces, different and good in print. Not counting the things you can do with technology today. On the web we have almost the same limits of format, screen, speed transmission, but it’s something intangible.
There are things you can do on the web, giving a greater sense of freedom and creativity. But oddly enough I love the print and be able to feel and catch the final results of projects with the hands. Seeing a logo you created printed on a t-shirt label, in front of the store, car, cardboard, packaging, in the bag, on the website, this is quite rewarding.
Will Brazil win the world cup this summer?
Well, here in Brazil it will be winter, as well as in South Africa. lol. I think the cups are related to things other than just winning the football itself. I do not like the style of Dunga’s commanding the team. Brazil does not look like the way we’re used to, beautiful and quick touch of the ball and engaging, as my team, Santos, has been playing lately. We have top players but the coach chose to surrender to an European-style of defending and strong marking, which is definitely not our style. But still, I think Brazil is rather a strong contestant to win the world cup again, because of the individual talent of players. I also think that other countries may have merit. For me, until now, England, Spain, Italy and Brazil are the strongest candidates. But it is a World Cup and, like everything in football, we may have surprises.
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Tags: blur designs, Brazil, Designer Spotlight, EnjoyLive, interview, Music Design, Stefano Maglovsky
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